  Smirnova-vestnik-pip-2026-2-ru.pdf |
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- Age-related characteristics of conspicuous consumption among adolescents, youth, and adults
- Age-related characteristics of conspicuous consumption among adolescents, youth, and adults. Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics, 2026, vol. 32, № 2, pp. 108-113 (In Russ.). https://doi.org/10.34216/2073-1426-2021-32-2-108-113
- DOI: https://doi.org/10.34216/2073-1426-2026-32-2-108-113
- УДК: 159.922.8
- EDN: SNFEDP
- Publish date: 2026-03-25
- Annotation: The article presents a comparative analysis of conspicuous consumption in two age cohorts: adolescents and young adults aged 14–20 (N=150) and adults aged 20–40 (N=65). Using data from two empirical studies that shared a common methodological toolkit (Smirnova O.S., N=150; Kashnikova L.G., N=65), the study compares measures of attitude toward conspicuous consumption, recognition of its patterns, and behavioral practice, as well as sex-related differences at different life stages. Adults showed higher scores on overall attitude and behavioral practice of conspicuous consumption, while the 14–20 age group was characterised by a predominance of the cognitive component the capacity to recognise patterns of conspicuous behaviour. Age-specific sex differences were identified: adult men associated conspicuous consumption with financial compensation and self-promotion strategies, whereas younger males linked it to introjected academic motivation; adult women showed a close connection between the phenomenon and positive self-attitude, while girls demonstrated a cognitive-evaluative orientation toward social approval.
- Keywords: conspicuous consumption (attitude, recognition, practice), age and sex specificity, subjectivity and self-regulation, self-attitude and self-presentation strategies, subjective economic well-being.
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